Selling
Investor
Selling Property By Auction – The Pros & Cons
30-Sep-2019
Selling by auction – what’s involved?
In Australia, auctions are becoming increasingly popular. They’re a very effective method of selling your home, as the buying community knows you’re committed to making an immediate sale. All property types can be, and are being, sold via auction and auction houses.
The main difference of an auction is that there’s a time limit on selling negotiations. This creates a sense of urgency from prospective buyers if the property is in high demand, resulting in a selling price that’s driven up by competition. However, if there are only a few people interested in the property, there’s less of a chance that the auction will ‘take off’, meaning a lower selling price . Sellers are also free to consider incoming offers before the auction takes place (with the exception of some mortgagee & deceased estate auctions). Below, we’ll talk you through the advantages and disadvantages of auctions.
What are the auction pros and cons?
Advantages of selling by auction
• In an auction scenario, it’s harder for the buying public to determine true market value because it’s difficult to compare other properties when they’re not fully aware of your sale price expectations.
• People bidding are buying with terms and conditions determined by you as the vendor.
• You as the vendor are protected by the reserve price. You have the opportunity to set the reserve together with the real estate agent after assessing the bidding strength of the potential purchasers. This determined in part by information collated during the open-house inspections.
• You get to control how much is spent on the marketing plan by choosing how much the auction is advertised to the public.
• If the property doesn’t sell at the auction, you’ll be put in direct contact with the most likely buyer and can enter further negotiations.
• The property is usually exclusively held by one real estate agent/auction house for a fixed period of time (normally four to six weeks). Marketing is usually intense over this short period of time, with either no price or a possible price range advertised.
• An early sale can occur when a buyer feels ‘pushed’ to make an offer to buy the home before the auction day. Usually because they believe competition on auction day will be too fierce.
• The sale contract is usually deemed ’unconditional’, meaning the sale will conclude on settlement day rather than waiting for the buyer to receive finance or further inspect the building.
• Homes with unique features often do well at auctions as they may attract more competition between bidders.
• If more than one person wants to buy the property, the competitive nature of an auction can cause people to bid higher than they originally wanted to spend. This can result in large profits.
Disadvantages of selling by auction
• Sometimes, properties are “passed in” on auction day and, despite the owner still intending to sell over the coming weeks, it can upset or eliminate some potential buyers.
• Bidding is a fickle process and if, for whatever reason, bidding is slow, this can send an incorrect message about the true value of the home.
• Some potential buyers don’t like the competitive nature and immediacy of the auction process and won’t even bid.
• Now that auctions are highly regulated, many states require that buyers must formally register. Some potential buyers may not like this process and will not sign up.
• Marketing and advertising campaigns for auctions can be quite expensive.
• If you’re in a hurry to sell, an auction offers the best chance of selling by a specific date, but there is no guarantee the property will sell or that you will receive the price you desire.
• Auctions don’t always necessarily offer you the best sale price, as the winning person only needs to bid marginally higher than their competitors. You’ll never be sure that they offered the maximum amount they were willing to pay.
• Most real estate agent auction contracts provide the agency with sole selling rights until the auction and then for a period of time afterwards. This then locks the vendor in with one agency for a defined period of time. In the event your property does get “passed in”, it’s a good idea to prepare for this by only giving the agency a specific period of time to retain exclusive selling rights after the auction (one month, for example).
How do house auctions work in Australia?
1. The home is advertised with the date and time of the auction displayed.
2. The auction is conducted by an auctioneer either directly hired by the vendor, or by their chosen real estate agency.
3. Potential buyers (bidders) compete against each other, by making increasingly high offers until only one buyer remains.
4. The house is then sold to that highest bidder. This is provided the reserve price (the price that the vendor has specified as being the minimum they will accept) has been exceeded or reached, or if the vendor concedes to a lower price than they originally hoped for.
5. If the home doesn’t reach the vendor’s reserve price, the property is ’passed in’ and the current highest bidder then has the right of first refusal to any further offers.
Consider the following when choosing your method of sale:
• The kind of property that you own.
• Where the property is located.
• The real estate agent that you choose.
• Your area’s current real estate market conditions.
• The timeframe in which you wish to sell your property.
•Your personal beliefs.
What are my other selling options?
Sale by Tender – Here, the seller will accept tenders from prospective buyers and consider these various offers at a pre-specified date. Vendors use the spirit of competition to their advantage by inviting secret offers from interested buyers. It allows you as the seller to offer a broad price range.
Private Sale – Once a house has been listed for private sale, prospective buyers can make offers without competition from other purchasers. It’s then up to the seller to choose whether or not to accept each offer or enter into a negotiation process. Your real estate agent will help with negotiation.
Choosing the right method of sale
As mentioned, the best suited method of sale will depend on your property, your property location and the skills of your real estate agent. They’ll help you understand whether or not auctioning your home is suitable in current market conditions.
The best place to start is comparing real estate agents online using our free comparison tool, so you can get to know whether auctioning your home is the right decision. You can compare agents including commission information, marketing strategies, sales history and independent homeowner reviews.
SOURCE: Local Agent Finder
In Australia, auctions are becoming increasingly popular. They’re a very effective method of selling your home, as the buying community knows you’re committed to making an immediate sale. All property types can be, and are being, sold via auction and auction houses.
The main difference of an auction is that there’s a time limit on selling negotiations. This creates a sense of urgency from prospective buyers if the property is in high demand, resulting in a selling price that’s driven up by competition. However, if there are only a few people interested in the property, there’s less of a chance that the auction will ‘take off’, meaning a lower selling price . Sellers are also free to consider incoming offers before the auction takes place (with the exception of some mortgagee & deceased estate auctions). Below, we’ll talk you through the advantages and disadvantages of auctions.
What are the auction pros and cons?
Advantages of selling by auction
• In an auction scenario, it’s harder for the buying public to determine true market value because it’s difficult to compare other properties when they’re not fully aware of your sale price expectations.
• People bidding are buying with terms and conditions determined by you as the vendor.
• You as the vendor are protected by the reserve price. You have the opportunity to set the reserve together with the real estate agent after assessing the bidding strength of the potential purchasers. This determined in part by information collated during the open-house inspections.
• You get to control how much is spent on the marketing plan by choosing how much the auction is advertised to the public.
• If the property doesn’t sell at the auction, you’ll be put in direct contact with the most likely buyer and can enter further negotiations.
• The property is usually exclusively held by one real estate agent/auction house for a fixed period of time (normally four to six weeks). Marketing is usually intense over this short period of time, with either no price or a possible price range advertised.
• An early sale can occur when a buyer feels ‘pushed’ to make an offer to buy the home before the auction day. Usually because they believe competition on auction day will be too fierce.
• The sale contract is usually deemed ’unconditional’, meaning the sale will conclude on settlement day rather than waiting for the buyer to receive finance or further inspect the building.
• Homes with unique features often do well at auctions as they may attract more competition between bidders.
• If more than one person wants to buy the property, the competitive nature of an auction can cause people to bid higher than they originally wanted to spend. This can result in large profits.
Disadvantages of selling by auction
• Sometimes, properties are “passed in” on auction day and, despite the owner still intending to sell over the coming weeks, it can upset or eliminate some potential buyers.
• Bidding is a fickle process and if, for whatever reason, bidding is slow, this can send an incorrect message about the true value of the home.
• Some potential buyers don’t like the competitive nature and immediacy of the auction process and won’t even bid.
• Now that auctions are highly regulated, many states require that buyers must formally register. Some potential buyers may not like this process and will not sign up.
• Marketing and advertising campaigns for auctions can be quite expensive.
• If you’re in a hurry to sell, an auction offers the best chance of selling by a specific date, but there is no guarantee the property will sell or that you will receive the price you desire.
• Auctions don’t always necessarily offer you the best sale price, as the winning person only needs to bid marginally higher than their competitors. You’ll never be sure that they offered the maximum amount they were willing to pay.
• Most real estate agent auction contracts provide the agency with sole selling rights until the auction and then for a period of time afterwards. This then locks the vendor in with one agency for a defined period of time. In the event your property does get “passed in”, it’s a good idea to prepare for this by only giving the agency a specific period of time to retain exclusive selling rights after the auction (one month, for example).
How do house auctions work in Australia?
1. The home is advertised with the date and time of the auction displayed.
2. The auction is conducted by an auctioneer either directly hired by the vendor, or by their chosen real estate agency.
3. Potential buyers (bidders) compete against each other, by making increasingly high offers until only one buyer remains.
4. The house is then sold to that highest bidder. This is provided the reserve price (the price that the vendor has specified as being the minimum they will accept) has been exceeded or reached, or if the vendor concedes to a lower price than they originally hoped for.
5. If the home doesn’t reach the vendor’s reserve price, the property is ’passed in’ and the current highest bidder then has the right of first refusal to any further offers.
Consider the following when choosing your method of sale:
• The kind of property that you own.
• Where the property is located.
• The real estate agent that you choose.
• Your area’s current real estate market conditions.
• The timeframe in which you wish to sell your property.
•Your personal beliefs.
What are my other selling options?
Sale by Tender – Here, the seller will accept tenders from prospective buyers and consider these various offers at a pre-specified date. Vendors use the spirit of competition to their advantage by inviting secret offers from interested buyers. It allows you as the seller to offer a broad price range.
Private Sale – Once a house has been listed for private sale, prospective buyers can make offers without competition from other purchasers. It’s then up to the seller to choose whether or not to accept each offer or enter into a negotiation process. Your real estate agent will help with negotiation.
Choosing the right method of sale
As mentioned, the best suited method of sale will depend on your property, your property location and the skills of your real estate agent. They’ll help you understand whether or not auctioning your home is suitable in current market conditions.
The best place to start is comparing real estate agents online using our free comparison tool, so you can get to know whether auctioning your home is the right decision. You can compare agents including commission information, marketing strategies, sales history and independent homeowner reviews.
SOURCE: Local Agent Finder